The 12 Best Real Estate Prospecting Letter Templates for 2023 When you do go to a networking event, you may think the goal is to collect as many cards as possible. You can give them some references. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Oops! My clients really love it. Things are uncertain right now, and in many ways we have been forcibly disconnected. on ActiveRain. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Love it or hate it, email cannot be ignored. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Are you sure you want to report this blog entry as spam? In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Phone: 205-263-9600 Yes, these lead generation systems work! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Please let me know if I can help you with anything in the future. (One of my recent clients almost got badly burned by an inflated zestimate!). Letter To Sphere of Influence Draft: Good news! For example, you may want to host a simple summertime cookout. If you really want to make a positive impression, then you may even want to publish in these journals. You want to find ways to touch your SOI members without annoying them. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. What's the reason you're reporting this blog entry? You heard that right. I just can't do YAY ME! She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Theres really no right or wrong way to segment your list. You can also see what specific links the recipient clicked. I dont have any influence! I know thats what I thought the first time I heard it. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. In real estate, being active and engaged as a friend is being active and engaged as a business owner. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. They already know you. Still not sure how to write it? Either way staying top of mind with your list is important. Before I started using email marketing, my business was struggling. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. It could even be that they are having some work done on their house and need some recommendations. Its forcing real estate professionals to pivot their business and make some changes. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. For most people, their home is their most valuable asset, and its also their biggest liability. And they are provided free through your Multiple Listing Service (MLS). Thanks for all the comments! Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). The Best Real Estate Email Templates for Your Sphere of Influence It is so easy to get caught up in the bright and shiny and different methods of lead generation. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! I think either way would be fine - whatever feels right to you. Or, you may want to rent out a special menu for the evening. Its a simple shame on me script. Go to your business page and click at the top where it says "Ad Center.". Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Youll be shocked at the response. Welcome to our Marketing Mastermind series for real estate agents. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? 9 Real Estate Prospecting Letter Templates for Lead Outreach Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. After youve sent a few value-packed emails, drop in and ask for that referral. If you would like to submit a question just visit. And theres no good reason to leave that kind of money on the table. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. Writen By. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Excellent letter, of course, Marte! We are going back to the basics. That is why social media is helpful. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. And then you reached out via Facebook. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Let us help you. If they are not receiving them, they are not actually in your sphere of influence. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Now that is a good introductory letter, Marte. Real Estate Sphere of Influence (SOI) - Convert More Leads Guess what? Dont do that. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. The more personal attention you give, the more theyll like and remember you. You say, hey, shame on me, because I should have reached out to you sooner. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. What are the biggest (non-monetary) challenges and rewards? Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Your first thought might be My sphere of influence? Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. (Were talking multiple millions in volume.). Be clear that you have no agenda. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Hi Jennifer, Interesting concept and comment thread. coaching programs is right for you? I can see on social media that you are doing quite a bit of traveling and having a great time. However, there is always something that feels special about holding something from your mailbox. Check out our full list of Twitter dos and donts for real estate! Date. He is CEO of Agent Dominator. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. So give your full attention to every person you meet, and remember, everybody matters. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Then, see if they will need assistance finding a spot that has more room. Thank you for using me as your realtor. Just pick up the phone. Required fields are marked *. Why Is Growing Your SOI So Important for Real Estate Agents? Truth is, most agents are terrified to start working their spheres of influence (SOIs). We do coach our clients on these lead generation tactics. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Its really simple. are great for staying top-of-mind. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . (And, Ill give you the real estate email templates, too.). its also more effective. How to write a client letter to your sphere of influence and past The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Its one of the easiest ways to get your database engaged again. If you dont have a drip campaign set up yet, dont worry. I'm so not into the self praise thing but see so many excellent examples of how to do it right. You can collect those business cards virtually if you want them. So, youve sent out an email newsletter. We have all been there. One of those things is the YAY-ME letter. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Reach out to some of your past clients from the last two or three years, depending on how much business you do. You at least need to take the time and make real estate letters personal. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Love your ideas and thanks for the inspiration. It wont be like that for long. Beautiful. But you cant be everywhere all the time. Therefore, you should try to attend networking events, even if they are virtual. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. This takes some time. Dont take the cheap route if its going to come across negatively. There are helpful tools you can use to expand your social media influence. I am the worst at self-promoting. Great blog and example. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Offer something of value. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Check out this great listen on Audible.com. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Their new listing or recent sale? Great way to phrase the letter - saying thanks to the client is always a must! Make sure you select something that shows just how well you know them. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. And this one from the Graham Seeby Group is an excellent example. Either theyre using you or theyre referring someone to you. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. All that I need from you is to verify that I have the correct home address and email address for you. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. You will be shocked with the answers youll get. The "YAY-ME" Letter to Your Sphere of Influence If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Likely, you are already using Listing E-Alerts. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. And even if your client needs nothing from you at least you checked in. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. What do you love about it? Why not get deep once in a while? For many, leads are drying up a bit, so you may be feeling a little stuck. Script #1 - Recent Clients & Professional Connections, I hope all is well! Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Letter To Sphere of Influence.pdf - Letter To Sphere of which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. :). Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Its good to get a phone call from someone who is just calling to check in. Now you take your scrubbed list upload them to an email marketing program. Here are a few authentic scripts for. This is how you reconnect with your sphere of influence database. All because of one fundamental business driver: Authenticity. However, Id love to hear what you think about it first. As a real estate professional, you have a lot of connections and vendors you know and trust. Add your signature and contact information including your location. saying thanks to those who have helped you attain success is a great way to foster more !! Human connection is in high demand. One type of ad that has been shown to be very effective is a messenger ad. In todays market, there are many different lead sources you can use to grow your business. Congrats. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Share your reason for becoming a Realtor. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. People in your sphere include your friends, family, former clients, and their second-order contacts. I bet you do want to share some ideas? Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. and they're yours for free. You may also want to include a gift card to the local coffee shop or other gift. In real estate, or any business for that matter, you cant deny the power of the referral. You may be under the impression that phone calls are an annoyance. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Its time to look inward to your database. I think I would prefer that over an e-mail. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. This helps you get rid of any old contact information that is either incorrect or no longer in use. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. Theres short-term business and there is this big long-term business potential. This can make a significant difference in your overall reach, as more people will read your content. Recent clients and professional connections are always a great place to start.. Take Advantage of Social Media 3. You may be wondering if you should be spending money on buying new leads. Youll see every single time they just as appreciative as everybody else you reach out to. This field is for validation purposes and should be left unchanged. Try to do this for each and every person on your list. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. I was just checking in with you to see how youre doing. They better like it, or youre going to get blocked! Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Approximately 80 percent of all transactions are done within your sphere of influence. Constant Contact and Emma are two good examples. Ask them about the dog. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Watch the video now. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Something went wrong while submitting the form. Gratitude is the best way to get more of what you want. And that's an uncomfortable idea for many of us. The main thing is not to let them forget that youre an agent and youre there to help them. If you like the SOI/geographic farm script above, youll love our other real estate email templates. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. You arent a clone. That's a wonderful example. How to Create a Real Estate Sphere of Influence List It could literally lose you millions. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. When they got the postcard, they called me. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. How to Nurture Your SOI (+ Free Templates! Oftentimes, they do need you, or they need your expertise for one thing or another. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Here's a letter recently sent out by one of my faithful readers. Instead of scrolling past updates from your sphere, take a second to like or comment. What Is a Sphere of Influence? Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. If you show up on social media consistently, simply being there and being open is enough. Pro Tip for TikTok: This is a fun one. Sample Influence Letter. There are a lot of questions that we have the ability to address for our clients. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged.
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